Ignite your site with Starting a Business All-In-One For Dummies



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$16.17



All the practical advice you need for starting a business

Starting a business? Don’t sweat it! Reflecting today’s unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

  • Covers proven strategies on successfully branding and marketing your business
  • Includes step-by-step guidance on keeping on top of the books
  • Provides coverage of employee engagement and motivating employees
  • Offers helpful hints for overcoming obstacles in starting a business

Whether you’re an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you’ll need to start a business from the ground up.

Ignite your site with Beginning Programming with Java For Dummies



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$23.73



A practical introduction to programming with Java

Beginning Programming with Java For Dummies, 4th Edition is a comprehensive guide to learning one of the most popular programming languages worldwide. This book covers basic development concepts and techniques through a Java lens. You’ll learn what goes into a program, how to put the pieces together, how to deal with challenges, and how to make it work. The new Fourth Edition has been updated to align with Java 8, and includes new options for the latest tools and techniques.

Java is the predominant language used to program Android and cloud apps, and its popularity is surging as app demand rises. Whether you’re just tooling around, or embarking on a career, Beginning Programming with Java For Dummies, 4th Edition is a great place to start. Step-by-step instruction, easy-to-read language, and quick navigation make this book the perfect resource for new programmers. You’ll begin with the basics before moving into code, with simple, yet detailed explanations every step of the way. Topics include:

  • Learn the language with sample programs and the Java toolkit
  • Familiarize yourself with decisions, conditions, statements, and information overload
  • Differentiate between loops and arrays, objects and classes, methods and variables

The book also contains links to additional resources, other programming languages, and guidance as to the most useful classes in the Java API. If you’re new to programming languages, Beginning Programming with Java For Dummies, 4th Edition provides the instruction and practice you need to become a confident Java programmer.

Ignite your site with Web Development and Design Foundations with HTML5 (6th Edition)



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$124.20



Using Hands-On Practice exercises and Website Case Studies to motivate readers, Web Development and Design Foundations with HTML5 includes all the necessary lessons to guide students in developing highly effective websites.

This textbook has an innovative approach that prepares students to design web pages that work today, in addition to being ready to take advantage of the new HTML5 coding techniques of the future. XHTML syntax is introduced, but the focus is on HTML5 syntax. New HTML5 elements are presented, with an emphasis on coding web pages that work in both current and future browsers.

A well-rounded balance of hard skills (HTML5, XHTML, CSS, and an introduction to JavaScript) and soft skills (web design, e-commerce overview, website promotion strategies) presents everything beginning web developers need to know to build and promote successful websites. Topics include:

  • Internet concepts
  • Creating web pages with HTML5
  • Configuring text, color, and page layout with CSS
  • HTML5 Video and Audio
  • HTML5 Form Controls
  • New CSS3 properties
  • Web design best practices
  • CSS media queries
  • Designing web pages for mobile devices
  • Web accessibility standards
  • The web development process
  • Choosing a domain name
  • Selecting a web host
  • Website promotion and search engine optimization
  • E-commerce Overview
  • JavaScript Introduction

Ignite your site with The Motivation Switch: 77 Ways to Get Motivated, Avoid Procrastination, and Achieve Success



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How to Get Motivated, Avoid Procrastination, and Achieve Success

Do you want to be successful, but have a hard time motivating yourself to do all those things that you know you have to?

If the answer is yes, then you could probably use some motivation hacks. The 77 tips contained in this book will help you bust through your motivational slump, and get to action!

Imagine being constantly fuelled, and wanting to do all the things you know you “should”. Procrastination is a thing of the past, and anxiety issues no longer bother you!

Short, Concisely-Explain Tips

This book consists of the 77 tips that are most useful for getting motivated. The book is fluff-free: you won’t have to wade through pages of psychological jargon and case studies to get to the “good bits.”

Ignite your site with Accounting, Binder Ready Version: Tools for Business Decision Making



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$205.80



Starting with the big picture of financial statements first, Paul Kimmel shows students why financial accounting is important to their everyday lives, business majors, and future careers. Kimmel, Accounting is designed for a two-semester financial and managerial accounting sequence that dedicates equal time financial and managerial accounting topics and teaches the accounting cycle from a corporate perspective. This text is an unbound, three hole punched version. Access to WileyPLUS sold separately.

Ignite your site with Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads



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Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book.

In this book, there are three hundred different tactics to increase conversions, generate more leads, and maximize ROI. The key is to find the most profitable tasks and start with those. The advice outlined should be organized into an annual marketing calendar. A marketing calendar is an organized schedule of when you need to create and promote the marketing throughout the year. This way, you can proactively set up the success of your e-commerce website.

The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products.

Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you.

Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office.

Apply the tactics listed in this book to any self-hosted shopping sarts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCcmmerce, Volusion, NetSuite, Magento and WordPress.

Ignite your site with Building Java Programs: A Back to Basics Approach (2nd Edition)



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$121.60



Building Java Programs: A Back to Basics Approach, Second Edition, introduces novice programmers to basic constructs and common pitfalls by emphasizing the essentials of procedural programming, problem solving, and algorithmic reasoning. By using objects early to solve interesting problems and defining objects later in the course, Building Java Programs develops programming knowledge for a broad audience.