How to Revive Your Amazon Sales

How to Revive Your Amazon Sales


How quickly do you resolve
your listing errors?
A listing with an error may as well be invisible; when Amazon
detects listings with errors, it suppresses them until the error is
resolved. The list of possible mistakes is long: inaccurate photo,
size, color, MPN or description, misspellings, miscategorized
items, products parented with the wrong items, etc. Errors can
become a major stumbling block, even for seasoned sellers.
Check in regularly and address errors as quickly as possible. In
special cases, Amazon product details may match more than
one existing product on the Amazon site. When this occurs,
ChannelAdvisor’s Multi-Match Error Resolution
can be used
to find the best product match when Amazon can’t determine the
appropriate catalog match.
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How to Revive Your Amazon Sales
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Do you proactively encourage
positive customer feedback?
Positive customer feedback strengthens seller credibility. Feed
back
instills a sense of security in new customers, breaking down di
strust
of unfamiliar merchants. Positive third-party opinions dissolve
buyer
skepticism.
There is no magic to gleaning positive feedback; the
key is consistency.
Shoppers who feel that their entire shopping
journey is a positive one will want to applaud Amazon sellers.
Sellers
may also solicit feedback from buyers via Amazon by sending
them a message via the Content Buyer link in Manage Orders, the
n
using the subject line “Feedback Request.”
Another option is to
include a message on the packing slip, requesting that the cust
omer
rate the experience. Achieve the larger goal of a 95% positive
rating
and a seller score of 4.5 or higher by using preventive measure
s to
avoid negative feedback, such as clear product descriptions and
timely fulfillment. Instigate corrective measures quickly if you
receive
negative feedback; buyers may rescind negative feedback if a
resolution is achieved.
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How to Revive Your Amazon Sales
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Is your pricing competitive?
Thousands of sellers list on Amazon, oftentimes identical produ
cts with similar titles and descriptions.
At the end of the day, the
price has to be right to attract the shopper.
Actively monitoring where your prices fall among competing lis
tings and adjusting
them appropriately should be an ongoing practice. Gaining comp
etitive price advantage takes insight, strategy and time.
The
ChannelAdvisor Repricer with Pricewatch
uses rule-based price adjustment to do this automatically, givi
ng sellers the control to
help ensure top-selling products are always competitive and inc
reasing the likelihood of winning the Buy Box.
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How to Revive Your Amazon Sales
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We hope these tips help breathe life back into your Amazon sales.
If you check off each of these suggestions and continue to expe
rience a dip in activity, rest assured that everything is in or
der on your side
of the equation. It may be an opportune time to expand your pro
duct offering on Amazon, test additional channels and new marke
ts, or
experiment with promotional strategies using
Amazon Product Ads